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HELLO LIGHT - Featuring the ID BUZZ


I’m sure by now most of you have seen the new TV commercial VW produced with their new ad agency dubbed: “Hello Light”.

The commercial “Hello Light” also came with the famous Simon & Garfunkel song “Sound of Silence”.  As the commercial begins, it’s totally dark and all you hear are chopped up pieces of news announcers speaking of the TDI scandal from back in 2015 when the famous song chimes in with its recognizable lyrics, “hello darkness my old friend”.   



Next you see a designer trying to figure out how to move on to the next frontier in the automotive industry in “light” of the previous news.  This is followed by an upbeat in the music as factory welding sparks electrify the commercial and robotic machinery starts in motion to build the next generation of Volkswagen. 

As you witnessed, the commercial finishes with a shot of a concept car that vividly resembles the iconic van (bus) of yesteryear and personifies electrification as the direction Volkswagen is taking into the future.  (Of course, if you look closely, the disclaimer at the end reads “concept vehicle shown, specifications may vary”). 

We’ve already taken many phone calls from customer’s asking, “when can I have that bus?”.  The answer is soon but nobody really knows.  My best guess is year model 2023-2024.  The first EV (electric vehicle) will be produced and ready for sale at the end of next year.  Its code name (at this point) is the ID CROZZ and it’s an SUV type vehicle. 

Volkswagen’s entire reason for this commercial was simply to close the door on the past and show the American public where it’s going in the future.  All the while portraying the responsibility they’ve adapted to become a global leader in EV technology.  

Volkswagen’s new CEO, Scott Keogh came to us as the past president of Audi here in the United States for the previous 12 years.  Scott’s vision for the VW brand and its future is very profound.  Scott claims the brand will reduce its carbon footprint 30% by the year 2025 and be totally carbon neutral by the year 2050.  That too is a profound statement issued by a car company.  EV technology will dominate our industry and Volkswagen plans to be the global leader while stating: “making it affordable to millions, not just millionaires”.   Scott claims, VW will be spending $50 billion dollars globally between now and the year 2028 to bring EV technology to the market. 

As of today, there is not enough EV technology that’s been available for the public to fully comprehend how this new way of travel is going to transpire.  I can tell you, battery technology and EV technology moves very fast and changes constantly.  We are all aware of a few things that must happen prior to EV’s becoming the norm.  Distance, cost, reliability, just to name a few but I can assure you, Volkswagen is in a place to be the leader in EV technology and has said publicly that they plan to: “make Tesla irrelevant”. 


As with anything, time will tell but for now and several years to come, many of our combustible engines are approaching the 40-50 mpg range on fuel economy and new product is coming out constantly.  Our cars and SUV’s today also come with a 6-year, 72,000-mile bumper to bumper warranty so it’s a great time to buy and we’ll all watch as this EV technology comes to us in the future.

As for now, business is great, the deals are phenomenal and the selection is large.  Come by and see us, we would love to show you our new products. 














John Chauvin
General Manager – Hewlett Volkswagen

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