What comes to mind when the general public gets
asked “what do you think or know about the VW brand and how would you describe it?” The answers seem to be all over the board as
the VW brand itself has a lot to offer to a wide range of demographics. Younger folks describe what they know and like far different than the family with kids. The more seasoned VW owners have yet a different opinion as they typically take a trip down memory lane describing yesteryear’s models.
One thing remains constant throughout the generations, FUN! Volkswagens are fun to drive, fun to look at, fun to show off, even fun to
wash, go figure!
As many of you know, VW also owns the Audi brand. About 10-15 years ago, Audi made a big splash
in the market and their cars became “cool” almost overnight. Audi has always built great cars but that
cool(ness) factor and explosion in the market was pinpointed to one small and
simple option: The LED “cat eye”
headlights. Obviously by now other
brands have copied and emulated their own version of that headlight but at the
time, Audi was it and everyone wanted it.
Volkswagen learned a lot from those days and being that they
already owned the technology, a lot of the Audi options were installed into the
VW brand cars and SUVs.
During the years I spent on VW’s U.S. Product team, we
constantly spoke about and worked on designing “cool” options into our model lineup. Well folks, the time has come. There are a
lot of REALLY “cool” options that we
know you’ll love!
Interior Ambient Lighting: Not only is this a cool feature, but you have
about 10 color choices to choose from depending on your mood that day. The ambient lighting is the subtle LED
lighting on the doors, down below where your feet are, across the dash,
etc.
Wireless Apple/Android Car Play: No longer are you tethered with a cord while
your connectivity choices are coming from your phone.
Wireless Phone Charging Pad
Panoramic Sunroof:
Not quite a convertible but about as close as you can get.
21” Wheels:
Several SUV models have an AWESOME (and very good looking) wheel design.
Digital Dash:
This one is fun; all your gauges are digital and you can slide the
navigation map from your radio spot to the dash right above your steering
wheel.
Safety Items Galore:
All the drivers assist technology is available from, 360-degree view
camera, lane change (or lane drifting) alerts, crash avoidance, adaptive cruise
control, and more!
And of course, LED “cat eye” headlights: Now just about all VW cars and SUV’s have LED
headlights and taillights, but the cool(ness) factor is over the top.
Check out this short video from our friend “Chip” who you’ve
seen on TV. Chip shows off a few of
these features you’ll see when you come see us and test drive your next “Cool
Feature” Volkswagen.
Happy Travels,
“Cool Car Headquarters”
Hewlett Volkswagen
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